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Deciding to start a family is an exciting time -- and timing is everything. Each cycle, a healthy couple has approximately a 20 percent chance of conceiving. Conception can only occur during ovulation, when the egg is viable and able to be fertilized. It's a short window, typically only 12 to 24 hours, which makes it important to know when you ovulate -- although sperm are able to fertilize an egg anywhere from 3 to 6 days, so even if you have intercourse a day or two before you ovulate, conception is still possible.